Attracting the audience to my music magazine was quite difficult as first as it was aimed at such a particular audience and it took crucial planning for my magazine. I used a range of techniques using IT and creative skills to creative an enticing magazine for my target audience. The front cover would be the first thing that my audience would see when choosing to purchase the music magazine, therefore, it would be my main page to entice the audience. Therefore, we used a constant "house theme" to intrigue the audience by using the images, clothing, language, and colours and font styles. The "house style" is used throughout, to keep a constant link with the magazine and to make the magazine more noticeable for the readers in the future.
In the house theme used I wanted to use a contrast of colours from a light creamy colour to a dark burnt red, to stand out. I did not want to use pink or blue, as they become linked to gender and my target audience is targeted for both male and female, therefore, I wanted to have a mixed gender colour. The colours used also looked quite fresh, natural and linked with the young target of the magazine.
Most of the influences to attract my audience came from the littlest detail used in my magazine as these need to be enticed as the magazine industry is becoming extremely competitive and there function is to appeal to different social economic groups. Therefore, the smallest detail can have a great affect on the reader. Such as, the language used in the front cover, contents and involved in the article to link with the young generations colloquial language. Attracting an audience was through the language of the front cover as it is the first thing they see. My magazine uses a variation of language techniques to entice them. The use of imperatives is used to engage the audience by throwing enticing words at them, such as, "exclusive", "plus". It makes the reader want to read more about the context the magazine is stating. Furthermore, due to the strong competition with music magazines, the word "exclusive" creates more to be superior towards any other magazine. These words begin to become more appealing towards the target market. In my double page spread, I created an article/interview with a current popular artist, to entice the audience. The language used was very colloquial, casual and an easy read. The interview was a very relaxed mode of address as it appeals to the target in a friendly way which draws in the readers. Swearing is also used in some places, to link to the rebellious new generation of the English culture. The readers feel was relaxed when reading the magazine, and feel linked to the magazine itself. It is very direct to the target market.
The front cover image must have the necessities to attract a targeted market. From previous research I found that mostly all front cover images have the model having their eyes looking directly into the camera. The model must have something unique about them, it can be in their pose, clothing. I have used both for my front cover, the clothing links with the colours used throughout the magazine, and the pose stands her face out by using her hand gestures.
The interview uses the same model as the front cover as she is the main feature, the character created is very like able therefore it creates no conflict with readers. The character is very quirky and crazy, also she wears clothes which could link to the target audience of the indie cult.
All of these different ideas to attract my audience came from different magazine influences, different artists and their clothing and poses they use when involved in magazines. Also, friends have influenced me into what clothing would suit the model best and which framing to use and the effects used from lighting to camera angles. The music magazine was made sure to link with the genre conventions and the use of music.
The double page spread can attract the audience as it is linked to the main feature on the front cover and contents page. Therefore, it is one of the main reasons why the reader purchases the magazine. The double page spread was created to allow the reader to have an easy read, it was meant to feel comfortable, friendly and warming to read. By doing this, the article was designed to warm the reader and interest them in what they want to hear, most of the text is very easy to read and colloquial so they can closely link it to their attitudes and likes.
Language used to attract the young indie scenesters:
"Couldn't see sod all!"
"Ahhhh Ohwell"
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